Macbeth by William Shakespeare - 902 Words

In the Play Macbeth by William Shakespeare, we perceive how the Character Macbeth changes physically and ethically all around the play. We see his ethical change from being a respectable legend to a driven controlled crazy person, we perceive how his association with Lady Macbeth changes from being a prevailing a piece of his life to a latent some piece of his life and we see his Physical change from being a night and sparkling reinforcement of Scotland to a stressed dictator. Macbeth is a honorable saint of Scotland, he is similar to todays Will Smith, he is the individual everybody needs to be with and know, and he is essentially Mr Popular. Macbeth is an imperative figure of the Scottish kingdom, he has boldly battled in Norway for his Proud Scottish Kingdom. Macbeth is such a fair man under the eyes of King Duncan and Scotland that he has been given the title of Thane of Glamis for his persevering and daring administration aptitudes. To strengthen this point the ruler of Scotland adulated him and said For valiant Macbeth, well he merits that name. This quote reveals to us that Macbeth is similar to King Duncans pet, an individual that is profoundly respected by the lord. This provides for us confirmation to accept that Macbeth is a noteworthy and respectable war legend. Anyway this all progressions when he meets the Witches, Macbeth meets the witches with his closest companion Banquo, they doubt whether the witches are human or not and say that not res embleShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the psychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Macbeth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pages Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several facto rs contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlightenRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many different

What Makes A Good Manners - 849 Words

In the earlier years our society was pretty decent when it came to using their manners. Today’s society no longer knows what good manners are. Has one ever experienced poor manners in his lifetime? In my lifetime I have witnessed good manners, but my experience with bad manners occurred at the golf course, grocery store, and while traveling on the road. First, my bad experience with manners was on the golf course. It was a very nice day out, and I was playing at Hannastown Golf Club in Greensburg, PA. While I was on the fifth hole a guy behind me almost hit me with a golf ball. I tried to procede without worrying about the ball hitting me. The gentleman came marching up to me using profanity that I have never heard before. He’s rude for†¦show more content†¦It is dishonest to cheat in what is known as a gentleman’s game. Second, incident with rude manners came at the grocery store. It was at Shop’ n Save in Greensburg, PA just like any other day of shopping. An older lady came near me and hit me with her shopping cart. The lady then gave me the death stare; as if, I was the one that ran into her. She went on her way like nothing ever happened even though she hit me with a shopping cart. What bothers me most is the older lady never attempted to say I’m sorry for hitting you. As an older lady she should be more polite, but the elderly seem to have forgotten theirs. The worse mannered people in the grocery store are the ones that cough everywhere. It disgust me when people walk pass the produce section hacking out a lung, and it goes through my mind â€Å"man I have to eat that†. People also go around coughing everywhere through the store and do not think twice about others in the store. They think if they cover their mouth with their hand it is okay, but it’s not because they use the hand they coughed in to pick up the produces. Most of the time people do not care if they use manners, or not because tha t is the society we live in these days. Lastly, while on the road traveling I encountered impolite manners. My family and I were traveling to Ocean City, Maryland for our vacation. While we were driving a person cut us off without a turn signal, and forced us to slam on the brakes. People would change

Brand audit of cadbury dairy milk free essay sample

The journey of Cadbury started way back in the year 1905 from Bourneville, UK. But it came to Indian market in 1948. From the time it was introduced in India, Dairy Milk has been the market leader in the confectionery segment. It has average daily sales of 1 Million bars. The reason that our group chose Cadbury Dairy Milk for the Brand Audit is that it provides us with ample scope to study the various aspects of Branding like Communication Strategies, Innovative Ad Campaigns, and Emotional Connect with Consumers, Brand Repositioning, and Rebranding etc†¦ We will study the evolution of Cadbury Dairy Milk by focusing on following Aspects: In 1824, John Cadbury opened a shop in Birmingham. This one-man business, trading mainly in Tea Coffee was to be the foundation of Cadbury Limited. For over 100 years Cadbury was a family business. In 1943 non family directors were appointed. In 1847, the enterprise had prospered to a large factory in Bridge Street, Birmingham. John Cadbury took his brother Benjamin into partnership and the family business became Cadbury Brothers Birmingham. The business moved to Bourneville after outgrowing the Bridge Street Factory. The Workforce had risen up to 200 after 32 years at Bridge Street. After the death of two brothers in 1899, the company was privatized. It entered the era of scientific management; it introduced new ideas for their department like: On 2nd February, Kraft Foods took over 71% shares of Cadbury. They acquired it totally. But still Cadbury was on top in the market. This acquisition did not changed people’s mind and their craze for Cadbury Dairy Milk. OPERATIONS Cadbury’s operations are carried out in many countries. Few of them are: BRAND ELEMENTS Dairy Milk has been meticulously built around the world by Cadbury. It has been able to sustain a strong position in the market. There are many branding elements which have resulted into consistent result of its success. Few core Branding Elements are as given below: Not only the above three, But there are many more elements due to which the consistent Branding of Dairy Milk is so very popular. Its different Advertisements, its punch lines etc†¦ It has always kept a strong association with Milk, with slogans such as â€Å"a glass and half of full cream milk in every half pound. And also advertisement which featured a glass of milk pouring out and forming the Dairy Milk bar. Also the ad campaigns are also the important element of Dairy Milk. It made chocolate an eating habit among the consumers, especially the adults. Long back it was a belief that chocolate is only for kids. But Dairy Milk changed this belief. Also they changed the trend of Sweets (Mithai) during the occasions like Diwali, New Year etc†¦ Dairy Milk brought a new trend that whether any occasion, Dairy Milk is best for all. It also gave some famous dialogues from the ads which people remember always. They were also the core brand elements of Dairy Milk. Let us see them below: All these above dialogues were form the very famous and popular ad’s of Dairy Milk. By this ad they wanted to covey to the people that for eating Dairy Milk they do not have to wait for any occasion. They can just have it. Whether they are happy or Sad, But Dairy Milk can be taken in any of the mood. BRAND PORTFOLIO Worldwide In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk and it became the best selling product of the company by 1913. Fruit and Nut was introduced in 1928. In 2003, Cadbury made Dairy Milk into a family brand by taking the brands like Caramel, Whole Nut, and Wispa and marketed them as the sub-brands of Dairy Milk. By 2006, there were 15 Dairy Milk sub-brands produced in UK including Shortcake Biscuit, Wafer, Orange Chips, Mint Chips, Crispies and Cream Egg. In following two years these brands were discontinued as they were not successful. Indian Market The Dairy Milk Brand alone accounts for approximately 33% of total Cadbury’s sales. It has made Cadbury the number one confectionery brand in the market. Currently in India, Dairy Milk has following sub-brands under its name. They are; BRAND POSITIONING The Brand Positioning of Cadbury Dairy Milk in mid 90’s was that chocolate is not only for kids but also for adults. And to prove this they immediately released the very popular† Real Taste of Life† campaign , shifting the focus from â€Å"just for kids† to â€Å" kid in all of us†. Let us see the Brand Positioning of Dairy Milk on segmentation bases on two main bases. And they are: Demographic Dairy Milk silk is little higher in cost compared to ordinary Dairy Milk, Fruit and Nut and Crackle. But still people love to have Dairy Milk. Silk is the premium Brand of Dairy Milk Behavioral As we know that Dairy Milk is the only Brand who is the only one to promote chocolate as an important part of Festivals as well as it changed the mind sets of the people that chocolate is not only for kids but for all. The strategy to target adults was taken further with the help of a brand new positioning â€Å"Kuch Meetha Ho Jaye†. For Indians occasions and festivals have utmost importance and Dairy Milk rigorously focused on this point and set a new trend of having Dairy Milk in place of â€Å"Mithai† during the occasions. COMMUNICATION STRATEGY Up to 2002, Cadbury was the one having 70 % market shares in chocolate industry. Out of which 30% was the Dairy Milk alone. This is because of constant re-invention of the brand bombarding communication towards the consumers consistently to maintain the top position in mind recall in confectionery segment. Dairy Milk was awarded as No. 1 most trusted brand in Mumbai 2005 for the edition of Brand Equity’s most trusted Brand Survey. Dairy Milk targeted all the aspects as possible to get into the heart of all the people, of all age groups. For this they communicated with people through different Ad’s Campaigns. Let us see few of them below: Shubh Aarambh was one of successful campaigns of Dairy Milk. This means Auspicious Beginning. With this campaign they said that for whatever you start, start it with Dairy Milk and it will be successful. For this they chose the best to advertise: Amitabh Bacchhan. Tools for Communication Dairy Milk used different media options to communicate different campaigns and promote Dairy milk. They are: TV Advertisements is the most popular method for Dairy Milk to show their new campaigns to people so that they can more and more relate it with their personal lives. They also have ground promotions in different malls. They arrange some contests also to promote their brand. DISTRIBUTION STRATEGY As we know that Dairy Milk holds 30% value share of chocolate market. The demand of chocolate is increasing day by day. And Dairy Milk is no. 1 in that race. Indian market specifically where the penetration of chocolates is increasing, brings a need for efficiency in logistics and distribution. There is stiff competition in the confectionery market due to large exposure of foreign currency rate risk, mainly on account of import of cocoa beans, cocoa butter. Cadbury Dairy Milk is easily available anywhere in the market. Cadbury’s success of proper distribution is their efficiency. PRICING STRATEGY Dairy Milk is positioned towards age group of 4-50, and thus the price is accordingly kept affordable. Also it is easily accessible to all categories. Price range starts from Rs. 5 to Rs. 20 in different sizes. Cadbury Dairy Milk fruit and nut starts from Rs. 30. Dairy Milk Silk is a premium brand and thus the price of it is little higher that is Rs. 50. COMPETITOR’S ANALYSIS In Indian Market, the main players in the confectionery market are Cadbury, Nestle, Candico, ITC and Parle. Let us see the competitors of Cadbury Dairy Milk in detail below Company Founded in Brand Portfolio Kraft Foods 1903 Cadbury Dairy Milk Variants, Eclairs, Bourn vita etc†¦ Nestle 1860 Kitkat, Smarties Ferrero 1940 Rocher, Raffaelo, Nutella Amul 1945 Milk Chocolate, Fruit and Nut chocolate Candico 1997 Loco Poco Gum, Big Bubble ITC 2002(Confectionery Segment) Minto and Candy man Parle 1929 Melody, Mango Bite, Poppins, Kismi, Orange Candy POINT OF PARITY (POP) POINT OF DIFFERENCE (POD) POP’s POD’s OF CADBURY DAIRY MILK Point of Parity Point of Difference Chocolate manufacturing Legacy Goodwill Variants such as Fruit Nut, Dark Chocolate Emotional connect with customers Constant innovation in ads Generic name in Indian chocolate market Good quality products Campaigns targeting from kids to adults Association with milk Excellent distribution systems 2 Layer packaging Dairy Milk is the only one chocolate which says that in occasions also it can be used as sweet. BRAND EXPLORATORY Customer Knowledge Cadbury dairy Milk has been trying to get out of the image of† Just another chocolate† and become something special in the minds of the people. They have also been trying to position themselves as chocolates for all age groups and not just kids. The campaign has successfully created a picture in the mind of the customers that Cadbury is not just a chocolate but means of celebrations. Sources of Brand Equity There are two main sources of Brand Equity and they are: Based on various search results, Cadbury’s Dairy Milk not only enjoys high level of Brand Awareness but unaided Brand Recall. This level of recall is generated when Dairy Milk enjoys The Top of the Mind Effect. The Brand image of Cadbury Dairy Milk plays an important role in building the Brand Equity of Dairy Milk through the medium of unique brand associations. Right from Kuch Meetha Ho Jaye campaign to the recent Shubh Aarambh, Dairy Milk has managed to create strong, unique, and favorable brand associations in the minds of the consumers which is commendable. Brand Recall and Brand image are the strong supports that Dairy Milk has with its all time availability and attractive packaging which only adds to the Brand associations for the Dairy Milk and help build its Brand Equity. Two more important sources of Brand Equity are: \ BRAND AMBASSADORS As we know that previously Dairy Milk was only considered as Chocolate, but their new campaign has changed this perception of consumers. As discussed above now Dairy Milk is considered as Traditional sweet of Indian culture(Mithai) which people give to their near and dear ones on the occasions and now they use Dairy Milk as sweet(Mithai). Brand Ambassador chosen for Dairy Milk is none other than Megastar Amitabh Bacchhan. He endorsed the brand so successfully that everyone loved the brand much more than they did. The endorsement has successfully captured the Indian festivals like Rakshabandhan, Diwali, Wedding, Birthdays etc†¦ Now people give Dairy Milk as token of love, care and affection to their friends and family. DAIRY MILK MENTAL MAP These three form the mental map of Dairy Milk which associates with them the different aspects. Let us see them in detail: CBBE MODEL BRAND MANTRA OF DAIRY MILK SWOT ANALYSIS Strength Weakness Dairy milk is owned by Cadbury which is a globally established brand name known for its manufacturing competency and leadership in innovation. The recent acquisition of Cadbury by Kraft Foods may result in somewhat negative effect on the brand. Dairy Milk has been able to establish a clear and consistent Brand Image over the years. Dairy Milk is somewhat lacking in other emerging markets. It has strong command over its brand image in India and Europe But other places it is lacking. It offers quality product with innovations with crafted communication campaign Certain segment feel that price of Dairy Milk is high and compared to that Amul Milk chocolate is preferred. Dairy Milk has huge command over its distribution network spanning across India. Dairy Milk also enjoys a great Brand Recall value when comes to chocolates with Milk. Threats Opportunities Increasing competition from international brands is biggest threat to Dairy Milk To introduce sugar free category is biggest opportunity for Dairy Milk. Highly price sensitive nature of the industry. Dairy Milk can innovate more by bringing international flavors so that is also gets an opportunity to compete with this threat as well. BRAND STRATEGIES The marketing strategy that a business uses must reflect the objectives of the business as a whole. These strategies must therefore be consistent with the wider corporate objectives of the organization. Strategies are likely to be influenced by the attitudes of decision makers towards matters such as the desirability of risk and change. Such attitudes are influenced not only by the environment within which a business operates but also by the views of Managers and Directors and the culture of business itself. External influences also play a major role in any products advertising, its position in the market. They range from consumers to press and media, and also health and safety laws. PEST Analysis will more clearly throw light on external environment and global factors that may affect Dairy Milk’s Business. This will give a quick and visual representation of the external pressures facing the business and their possible constraints on strategy. PEST means: Political Factors Cadbury at the time of finalizing any marketing strategy will have to think of different political factors regionally, nationally and internationally.

Remember the Titans

Remember the Titans is a true story that is envisaged in a movie, where the main character is played by award winning actor, Denzel Washington. The movie is about a college football team that comprises of both black and white student players. Denzel comes as the new coach of the team that is filled by suspicion, hate, prejudice and low self esteem.Advertising We will write a custom research paper sample on Remember the Titans specifically for you for only $16.05 $11/page Learn More The team faces a lot of challenges from a society that is racially discriminatory and a society that does not believe in working together and appreciating each of their differences in terms of culture. To beat this notion Denzel takes a different approach of uniting both black and white students to work as a team and respect each other for who they are, and although the strategy faces a lot of challenges from both the divide, eventually it yields fruits when the team play as a unit and wins most of its matches to make history The movie gives a lot of insight into social psychology, the player’s attitude, feelings, behaviour, and thoughts are as result of imagined, implied or actual presence of other people around them. Citing the first instance that coach broom (Denzel) comes to the college, some member of the school board are dismayed by the fact that he is black, the society being dominated by the white, some of those members of the board do not see how a black coach can succeed where a white one had failed, this episode depicts a people who are racist in nature and who do not believe that competence, skills and knowledge are based on merit rather than color. Ironically this aspect of racial prejudice falls on both the divide where even the black students prejudice against the white students based on social inequalities at the time, black student view their counter parts as being soft, unaware of the social inequality and having the age all assu mption that white are rich and have it easy, on the other hand the white students view their counterparts as being inferior, violent, and uncivilized. But do the said factors contribute towards racial prejudice and the fact is that they are only used as scape goats for the propagation of racial prejudice Basing from another scene of the movie, coach Broom takes the entire team including the assistant coach, to a war memorial site where people are buried, he tries to show them that if they do not work as a team then they (team) will face the same demise as those veterans buried there, this brings our focus to personal perception and group behaviour, in personal perception the underlying factor is what is referred to as the self –concept, it deals with the sum total of believes that ones hold about himself , this beliefs are what guides self reliance information process (Hazel, Kassin Fein, 2010).Advertising Looking for research paper on art and design? Let's see if we ca n help you! Get your first paper with 15% OFF Learn More Personal perception is brought vividly in terms of both negative and positive attributes by various characters coach Broom is depicted having a positive perception of him self and the team he believes in himself and tries to inculcate the same spirit to his team. The self-confidence exhibited by the couch makes him to match on, despite the various challenges. The team on the other hand has a deficit or a shortcoming in terms of personal perception and also their team, they do not believe in themselves and other, they do not see their team qualifying yet they constitute the team. This also depicts them as having a low self-esteem. According to (Stambor, 2006) people with low self esteem cause distortions of their partner’s perception, in a nut shell they demoralize their partners high spirit, in the movie this is demonstrated by a player who quits because he can not see how the team can win and also the percepti on of the team being integrated as one with both white and black students, this demonstrates luck of self esteem. In a research that was conducted, it revealed that those people with a low self esteem usually placed both negative and positive judgments in a separate area of their memory unlike their counterpart who have a high self esteem who place their judgment in one are of their memory (Stambor, 2006). Lastly looking at the movie critically coach Broom takes a different approach from just hard training and implementing new tactics to actually talking and trying to understand the players, encouraging is termed as being an important facet of psychology and also sociology, in psychology it takes a different connotation like reinforcement , coach Bloom reinforces his players hard work through encouraging them through words which acts as a positive reinforcement for them and also the society around. In sociology, encouragement takes different perspectives that include appreciating ot her people’s ability and also their culture (Nevid, 2008). This is demonstrated by the coach when he notices and appreciate the students talent in the game and also academics, in a scene he asks each player to say something about his room mate, this demonstrate his willingness for the players to get to know each other and their diverse cultures. References Hazel R, M. Kassin S, Fein, S. (2010). Social Psychology: Upper Saddle River: Cengage Learning.Advertising We will write a custom research paper sample on Remember the Titans specifically for you for only $16.05 $11/page Learn More Nevid, J, S. (2008). Psychology: Concepts and Applications. Upper Saddle River: Cengage Learning. Stambor, Z. (2006). Stressed out Nation. Monitor on Psychology. 37(1). Pp 28-29. This research paper on Remember the Titans was written and submitted by user Beckett C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.