Brand Critique For Walmart

Walmart Stores is a retail firm which operates a chain of large department stores in various countries in the world. It is listed on the Fortune Global 500 list as one of the largest firms in the world. The firm has built a strong reputation for offering a wide range of consumer goods in its stores at discounted prices.Advertising We will write a custom essay sample on Brand Critique For Walmart specifically for you for only $16.05 $11/page Learn More It is the largest retail chain in the US and it is estimated that its 2012 revenues surpassed 400 billion dollars. The firm’s stores are spread out in 15 countries making it a multinational corporation. Walmart has investments in Asia, Europe, Latin America and North America. Walmart’s business model has been instrumental in making the firm one of the most successful retailers in the world. It has a large market base because it sells a variety of merchandise at discounted prices. The firm sell s apparel, footwear, groceries, and other consumer goods, to a variety of consumers. Walmart ‘s business strategy targets the mass market consisting of low and middle income consumers in countries where it operates. The firm’s business decisions in the market are influenced by key changes in consumer lifestyles and trends. Walmart’s operations in the market have been made easy by efficient supply chain functions which make it possible for different types of products to reach its stores on time. The firm was founded in 1945 by Sam Walton, who began a store that focused on selling large volumes of products at low prices. The business grew and in 1962, Walton opened the first Walmart store in Arkansas. Later on, the business expanded to 24 stores across Arkansas in a period of five years, with combined sales revenues amounting to more than 12 million dollars. This encouraged Walton to open up more stores in other states in the country. Walton’s vision made th e company to be more aggressive in its operations and this helped it to expand its market share. It later became incorporated in 1969 and in less than two years, the firm had close to 40 stores with total sales estimated at more than 40 million dollars. It experienced rapid growth in the 1970’s and 1980’s because more shoppers were attracted by its business concept. By the late 1980’s, Walmart already had more than 1,000 stores. The firm had managed to stay competitive in an uncertain market which was heavily influenced by changing consumer patterns.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Walmart managed to introduce some technological solutions, which made it easy for its managers to communicate with employees working in different branches. This helped the firm to institute a strong organizational culture that focused on building strong relationships with its customers. Therefore, this improved Walmart’s reputation in the market. The firm has instituted improvements in its operations and this have strengthened the loyalty of its customers. Walmart offers its customers a good shopping experience that makes them feel appreciated and valued. The firm also offers them high quality goods at discount prices; a strategy which works well with the mass market. Most Walmart customers are attracted by its shopping environments which enable them purchase a variety of goods in one location. This has made it possible for Walmart to sustain strong emotional connections with its long term loyal clients. The firm makes them feel that it values their contribution to its growth because of the memorable shopping experiences they get whenever they visit its stores. Walmart has designed its stores in a way that makes it easy for customers to view products which are displayed in different sections. It offers producers of various products a chance to mar ket directly to consumers who visit the firm’s stores. This approach helps the firm to cater for a wide variety of consumers with different needs and expectations. Since it is a well known brand, the firm has encouraged its customers to embrace the concept of ‘smart shopping’, which enables them save money whenever they shop in its stores. The company’s employees understand the firm’s values and this makes them offer high quality services to their clients. The firm has rebranded its premises with a new logo which shows that it intends to give customers more value for their money. For many years, Walmart’s business model has focused on bringing in high revenues by selling large volumes of low-priced products. The firm’s strategy has been mainly influenced by price and this needs to change in the future. The firm needs to change its outlook to the market to attract high income consumer segments. The firm needs to partner with producers o f high class products which respond to the needs and tastes of more affluent customers. This will give the firm a stronger competitive edge in the market because it will enable it diversify its revenue sources.Advertising We will write a custom essay sample on Brand Critique For Walmart specifically for you for only $16.05 $11/page Learn More The new Walmart store design is a good start because aisles have become wider which has improved the internal atmosphere in its stores. If the firm manages to sell to high segments of the market, it is likely to increase its sales revenues to strengthen its retail position in the market. This essay on Brand Critique For Walmart was written and submitted by user Isai Hardin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

6 Ways Nurses Can Stay Healthy During Flu Season

6 Ways Nurses Can Stay Healthy During Flu Season Chances are, the hospital or facility you work at requires you to get your flu shot. But sometimes even that is not enough. Here are 6 more preventative measures you can take to protect yourself from getting sick this season. 1. Treat Your Body Like a TempleJunk food is not your friend. Red Bull and french fries and Snickers bars might get you through a shift, but they won’t get you through flu season. Try and eat healthier (and make sure to include fruits and vegetables!) so your body gets the vitamins and minerals it needs to fight things off. And stay hydrated!2. Get Some SleepYou’re working overtime and the time off you do have is full of holiday activity. Make sure to rest as much and as well as you can so you don’t have to lose work time or play time.3. Be Travel SmartStay hydrated and boost your vitamin intake. Carry Airborne or Zicam or Emergen-C and a packet of sanitizing wipes on planes and trains and buses so you don’t pick up any germs.4. Be Vi gilantStart to get a sniffle or a sneeze? Feel a little achy? Stop what you’re doing and take care of yourself. Take your vitamins, get some rest, drink lots of fluids. Use hand sanitizer often. Get a humidifier. If you’re proactive enough, you can head the flu off at the start.5. Get CleanClean your kitchen and bathroom regularly. But don’t forget to also sanatize the things you carry with you, like your cell phone or your keys. A few disinfectant wipes will do a lot of good in fending off the army of germs. And if you do get sick, remember to change your toothbrush.6. Be an EnforcerYou’re a nurse, so you’re a hand washing and sanitizing pro. But the rest of your family probably isn’t. Get on your soapbox and make sure everyone you love is following the same guidelines. No sick people preparing food! Use tissues to sneeze! Wash hands after coughing! Protect your loved ones and protect yourself.

Feminism and Postmodernism Essay Example | Topics and Well Written Essays - 2000 words

Feminism and Postmodernism - Essay Example In particular, the so-called postmodernist feminism has challenged the claims that observed differences between men and women are necessary and that women have an essence that justifies their subordinating position in society. Central to the postmodernist understanding of society is the belief that the grand or totalizing principles of modernity and the Enlightenment - including appeals to rationality, progress, humanity, and justice - have been completely undermined. This line of reasoning emerges from poststructuralist critiques of language, subjectivity, and representation. In other words, where poststructuralists criticized the foundations of modernism, postmodernists read these critiques as mandates for rejecting foundations altogether (Stabile 1995). European postmodernists, like Jean-Francois Lyotard, have expressed the belief that Marxism, like the Enlightenment in general, culminated in Stalinism because of its totalizing impulses. Some postmodernists have gone much further than this identification of Marxism with Soviet-style systems, holding Marxism responsible for all kinds of oppression. Twentieth-century Marxism has used the generalizing categories of production and class to delegitimize demands of women, black people, gays, lesbians, and others whose oppression cannot be reduced to economics. This kind of judgment dramatically displays yet another feature of postmodernism: its historical amnesia. Marxism and socialist organizations in general have been repeatedly marginalized and delegitimized by capitalism. Postmodernism is full of confusions and contradictions, nevertheless, it is based on some unifying principles such as non-critical and idealistic focus on the construction of real as well as examination of the concept of difference. For example, if the society is not able to identify any interests which might unite it, then the only mean to unify people is based on identity differences. This Marx's so-called unity in differences or the identity of interests shared by people and represented by the political institutions was rejected by postmodernists who did not accept any form of presentation in favour of the particular difference (Stabile 1995). Feminism From the first glance, feminism seems to be more accessible than postmodernism and refers to the females as the political unity with the identifiable electorate. Feminism shares with postmodernism the idea of rejection of historical materialism. Notably, the contemporary theories of feminism do not reject the idea of system and totality, but rather elaborates its own analysis in which male domination is seen as the alternative or confederate of capitalism. Thus, women, being oppressed by male dominating system, share the common interest to oppose it. At its beginning, feminism was both intellectual and political movement: to help women in understanding their oppressed position and to promote the changes in society in terms of gender issue. Early feminists organized as the distinct class with radical intentions (Tong 1989). Essentialism argument (the foundation of category "women" from biological perspective) and anti-essentialism argument ("women" seen as the historically and socially constructed group) are essential to understanding feministic assumptions. Essentialists believed that women have similar characteristics upon which political action can be founded. While, anti-essentialists claimed that labels "male" and "female" were not fixed

Safeguarding Children PowerPoint Presentation Example | Topics and Well Written Essays - 500 words

Safeguarding Children - PowerPoint Presentation Example This research will begin with the statement that safeguarding or the provision of protection is the basic right of every citizen living in any country or State. In case of children, the responsibility becomes more important that they should be safeguarded against any problem or issue. Children are usually open to be harmed or abused irrespective of their age, religion, and classes. Therefore safeguarding them is more important than any other individual living in the society. Usually, the provision of children safeguarding legislation, laws, and rules is the whole and sole responsibility of the Government and the State authorities. According to the authors, the government defines safeguarding children as the protection against any type of abusive or maltreatment. Implementation the best safety and protective practices also come under the umbrella of safeguard. The government may apply different legislations in order to protect children in different aspects. These safeguarding techniqu es may involve protection in sports. The government may finalize different committees in order to check the implementation of child protection laws. There are different laws and legislation which are approved and being implemented at different times. However, these legislations were different from each other but the basic framework is similar behind all of these legislations and laws. Some of the most popular child protection laws include Children Act 1989, The Children Act 2004, Children Order 1995 and The Children Act 2012.

Othello and Racism Essay Example for Free

Othello and Racism Essay Held a captive and cannot escape the grips of racism, Othello must battle with this matter from day one till his call of death. Just because his skin tone is unusual from Venice and its citizens, makes Othello an outcast . Although born a black moor, Othello has all the great characteristics a man should have. Being courageous, honorable, intelligent and all the aspects a woman would want in a husband. He grew up to be a venetian military general who has risen to high position of power is viewed in two means. One, since Othello belongs to the military realm he hence deserves the respect and authority any other general should receive. Second view is highly different and because the race role is a huge issue, it essentially eliminates the first way people would view Othello. But this doesn’t stop Desdemona from falling in love with him and making him her husband. The color of Othello’s skin doesn’t bother Desdemona one bit which isn’t the case for the rest of the characters seen throughout the play. Before Othello’s name is even mentioned in the play, racial slurs are being said and the audience is being introduced to how Othello will be treated. In Act I Scene I, Rodrigo and Iago talk about â€Å"the moor†, â€Å"the thick-lips† and â€Å"the old black ram† . Small comments like these slowly bring out the characteristics that multiple characters share in this play. Iago and Rodrigo aren’t the only ones who have a problem with Othello; Desdemona’s father ,Brabantio, is in the same boat with Iago and Rodrigo. Brabantio is a self-important the Venetian Senator whose main priorities are his job and his daughter. If one of these main concerns aren’t necessarily going his way, then there could be a problem. Othello encounters this the hard way unfortunately. Brabantio hears news about how his daughter has gotten married but not to any regular guy, to a moor.

Psychology and Depression Essay -- Psychology Psychological Essays

Psychology and Depression "Men pray to the gods for health and they ignore that it is in their power to have it."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -Democritus Depression:   Ã‚  Ã‚  Ã‚  Ã‚  Depression is an illness, that strikes all ages, all races and all genders. It has no limit on how severe or how slight it will hit. Depression has been with us for as long as people have been around. In biblical times, depression was there, being noted several times in the Old Testament as "manic-depression." Hippocrates, a Greek physician, was the first man to write a medical description of the disease. He called it "melancholia", which means "a mental disorder".   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Depression is also proven to be a family thing. Professor Myrna Weissman, from the University of Yale, has proven that if the parent's are depressed the child has a fifty percent chance of being depressed too. She says, "If one parent is depressed, the likelihood of their children becoming depressed increases two- to threefold. If both parents are depressed, the chances are increased four- to sixfold."   Ã‚  Ã‚  Ã‚  Ã‚  English biographer, Samuel Johnson said, "I inherited a vile melancholy from my father, which has made me mad all my life."  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Cause's of Depression: The main cause of depression is stress. It doesn't matter how much or how little stress you have, all of it can lead to depression. Stress doesn't automatically mean depression. Some people can handle stress just fine, and others? It can be the littlest thing and it will just nag and nag at them, until they can't handle it anymore. They start to feel down, and negative about themselves. That's when it becomes a problem. Psychological Depression: The main cause of Psychological Depression, is loss. Children and even adults continually attach themselves to people and things, and when they loss their the object of their attachment, they feel empty and lost. They then sink in to depression, mourning the loss.   Ã‚  Ã‚  Ã‚  Ã‚  Another cause is the molestation or abuse of a child. Psychiatrist say that when a child is abused they tend to lock away their emotions and the event in the back of their head. There they replay it over and over, many times blaming themselves for the abuse. When parents fail to listen to their teenager, or put down their idea, the teenager then feels stupid and rejected. They start feeling low, and unim... ... psychologists showed that with the right therapy, eight out of ten patients are cured. It usually takes approximately a month to six weeks before the patient will start seeing results.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bibliography 1) Roccatagliata, Giuseppe. (1986) "A History of Ancient Psychiatry".   Ã‚  Ã‚  Ã‚  Ã‚  Westport: Greenwood Press. 2) Ayer, Eleanor H. (1994). "Everything You Need To Know About   Ã‚  Ã‚  Ã‚  Ã‚  Depression". New York City: The Rosen Publishing Group, Inc. 3) Sliverstein, Herma. (1990). "Teenagee Depression". New York City:   Ã‚  Ã‚  Ã‚  Ã‚  Franklin Watts 4) http://www.depression.com/health_library/s.../special_01_teens.htm 5) http://www.yellowribbon.org/Legacy.html 6) http://www.yellowribbon.org/Warning.html 7) http://www.lesbigay.com/equal_rights/essay12.htm 8) http://www.uky.edu/Agriculture/Sociology/suicide.htm 9) http://www.hypervigilance.com/Trevor/poems.html 10) http://www.graylab.ac.uk/cancernet/100026.html 11) http://www.mskcc.org/document/wicpsy5.htm 12) http://www.mskcc.org/document/WICLEUK.htm 13) http://www.meds.com/leukemia/atlas/acute_leukemia.html 14) http://www.leukemia.org./docs/pub_media/all/fc_causes.html 15) http://www.leukemia.org/docs/pub_media/all/fc_acute.html

Florida Shrimp Industry Analysis Essay

What if it were logical and profitable to merge two of the fastest growing shrimp industries in the United States today? That is exactly the idea behind â€Å"bait shrimp production†, the latest development in the combined evolution of the valuable live bait shrimp industry and the continual growth arena of aquaculture. Farm-raised bait shrimp is a very appropriate combination of the two businesses; both have a historical development in Florida for over forty years. Florida has been proclaimed the â€Å"Fishing Capital of the World† with its 1,197 statute miles of coastline hosting 3.4 million anglers annually. The statistics regarding the recreational fishing industry in Florida are astounding. The Florida Fish and Wildlife Conservation Commission (FWC) reports: †¢The economic value of recreational fishing to Florida is $7.0 billion and supports 75,000 jobs. †¢Recreational fishing is the second largest sports industry in Florida with over 700 world-record fish caught. Live bait shrimp is the nucleus around which evolves Florida’s saltwater sport and recreational fishing. It is the preferred bait for fishing near shore species such as snook, sea trout, redfish, snapper, cobia and mackerel. The business of catching and supplying live bait shrimp began with a few individuals supplying themselves, and a few bait shops in the 1950’s to becoming a multi-million dollar industry with exports throughout the Southeast United States. This growth is a testimony to the pre-eminence of shrimp as the most popular live bait among saltwater anglers in Southeast United States. The message is clear — the recreational/sport fishing industry and live bait shrimp are well established in Florida. And their popularity is growing amongst the14 million people (75% living within 10 miles of the coast) and the 40 million tourists who visit each year. Commercial fishermen currently supplying 100% of the bait shrimp market experiences regulatory restrictions, seasonal declines in wild stocks, and unreliable labor causing unpredictable shortages and as such are unable to meet the increase in the market demands. The FWC and Florida Department of Agriculture and Consumer service reports: †¢As the tourist and recreational fishing industry continues to increase in Florida so will the bait shrimp business. †¢Fishermen love to use live bait shrimp and retailers are always running out of bait before they run out of customers. †¢The retailer wants consistent deliveries of bait shrimp in numbers that will keep the customers walking through the door of their shop †¢Although the fishing effort has increased 50% over the past ten years, the live bait harvesters cannot meet the market demands. This increase in demand without an increase in supplies has resulted in an extremely high dollar value of live bait. This increase in demand, low supply and high dollar value has attracted the attention of shrimp producers. Now for the other half of the combination — shrimp aquaculture. As the demand for live bait shrimp has expanded without an increase in supplies, the inevitable has begun to take place — culturing Florida’s endemic penaeids for bait size shrimp using hatchery and production technologies developed for other economically important penaeids. Wholesale distributors cannot get adequate supply of bait shrimp certain times; retailers are forced to accept inaccurate counts and variable sizes of wild bait, which they will loose almost 30% in mortalities during the course of the day. Retailers cannot consistently provide the customer with the desired size and often sell â€Å"mixes†. Fishermen are reliant on the seasonal migration, molting periods and life cycles of the natural population; as such they cannot guarantee quality or volume. Shrimp spawn in April/May releasing eggs that move with the tides and currents into estuaries, where they spend their postlarval and juvenile stages before migrating back to deeper waters. Bait size shrimp are virtually impossible to harvest in June, July, and August due to this natural life cycle; and are in short supply September through December. It is the winter months January through April that suppliers, wholesalers and retailers can experience marketable size bait shrimp. However, even during this time period, harvesting of small animals causes immediate stress and holding them in â€Å"live† haul tanks for long distance deliveries results in high mortalities. Enter the growth industry, Aquaculture, dedicated to providing consumers what they need – healthy, quality seafood and aquatic products at market prices. The inability of the fishermen to provide year round live bait shrimp, there is a significant gap supplies. From this lack of product will grow the combination of live bait shrimp and aquaculture— Live Bait, Inc. Live Bait, Inc. will produce bait shrimp is at high densities in enclosed facilities equipped with multi-phase, recirculating systems. Bait size shrimp will be cultured to three variable sizes, (8,10, and 12 grams) to provide the retailer with desired â€Å"mixes†. Bait shrimp production facilities, unlike shrimp boats, can be located through out Florida in high value areas that support a large volume of recreational fishing and tourism. Live Bait, Inc. will focus on providing existing market channels with high quality bait at market prices, in a consistent and reliable manner through out the year. The first bait shrimp production facility is said to have been an offshoot of a Texas A&M project developing production systems for Gulf of Mexico endemic shrimp. The species of choice for this area are brown shrimp (F. aztecus) and it is believed that the company, although small scale, Lone Star Fishery, is experiencing continued success. There is a tremendous interest amongst fishermen and wholesale dealers in developing culture systems for bait shrimp. However, once they realize the capital investment and risk involved, they become interested in buying from Live Bait, Inc. The market for live bait shrimp is continuing to grow, especially during the summer when local residents and tourists target inshore species. This year-round demand, unreliable supplies and high dollar value ensures a continued market for this commodity. Industry Participants There are several groups of industry participants, which must come together in order for Live Bait, Inc. to function well. 1.Wholesale Dealers. Everything begins and ends with this customer. Wholesale distributors have established marketing channels and will be buying directly from the production centers. Each production center must first identify the base of the wholesaler from which the high volume, high value business will be drawn. Their attitudes, needs and abilities must be the genesis of each decision in designing the size and location of production facilities. 2.The Nuclear Breeding Center. For long-term sustainable production and the Florida Department of Aquaculture’s support and sanctions; it is imperative that a breeding program for F. duorarum be established from the beginning. Experience has proven the necessity of SPF stocks in minimizing the incidents of diseases and animal stress from high density, mass production. 3.. For Live Bait, Inc to produce, cost-effective, quality bait shrimp it needs outstanding seedstock. Large numbers of seedstock at affordable prices will needed, on a weekly basis in order to maintain the sequential stocking required by multi-phase systems. 4.Management/Production Team. This is the triangulation point where it all comes together. The team must identify the best locations; design the most cost effective facilities and production systems, produce shrimp using state-of-the-science technologies to provide high quality bait shrimp available for daily pickup. Who are the individuals or groups that are likely customers of farm raised live bait shrimp? Fortunately, there are some marketing surveys that have been conducted Florida state agencies, the US Department of Commerce and Mariculture, Inc. that can provide some answers even in this new concept. The target market for Live Bait, Inc. is the wholesale dealer/distributor, who currently is supplied 100% by the bait shrimp fishery. Currently, wholesale dealers either buy dockside from shrimpers and/or they use their own boats. As such they are located within close proximities of bait shrimping boats and not necessarily in the high value tourist areas. Each GLB’s locations will develop its facility, production numbers, sizes and services around the target audience –wholesalers. GLB will target several distinct groups: 1.Wholesalers, which fit the basic demographic characteristics of supplying retailers from great distances. These will be wholesalers who either buy dockside from shrimpers and/or they use their own boats. As such they are located within close proximities of bait shrimping boats, which are in five major regions: Hernando (Citrus, Hernando, Pasco, Pinellas and Manatee) with 47% of total bait shrimp landings; Pine Island (Lee County) with 33% of total bait shrimp landings, Biscayne Bay (Dade and Monroe Counties) with 18% of total bait shrimp landings and Jacksonville (Fernandina Beach) with 2% total bait shrimp landings. Wholesalers will truck live bait shrimp 220 miles from Homosassa to Naples or from Miami, which is 107 miles. Wholesalers from these regions supplying the North-Central East Coast, the Keys and Panhandle will be targeted. 2.Wholesalers who supply retailers dealing in large volumes. For example marinas that sell 275,000 – 300,000 or more bait per day during the winter months and 65,000 – 80,000 per day during the summer months. Volume in these areas severely restricted due short supplies and distance from suppliers. Retailers claim they could sell up to 300% more, if the supply were available. Wholesalers supplying large marinas, high-end fishing piers located in metropolitan areas, and retail bait/tackle stores that promote popular sport fishing tournaments will be targeted. 3.Wholesalers who supply high dollar bait to retailers located in areas support high value recreational/sport fishing and tourism. Wholesale prices for live bait vary considerably with location. For example prices in Pine Island will run $30/1,000 shrimp while in Marco Island and Naples, which is just south of Pine Island, will have prices up to $70/1,000. Wholesalers who supply retailers who are willing to pay the higher market price will be targeted. 4. Wholesalers who are receptive of farm-raised bait and will promote the product among retailers. Currently, an overwhelming majority of retailers accept the idea of farm-raised bait. Most are willing to pay between 50-100% above current prices for farm raised bait as long as the supply is consistent and reliable. Wholesalers who are willing to promote our product, pay premium prices for premium farm raised bait shrimp will be targeted. 5.Wholesalers who are either currently exporting to neighboring states, or who would like to export to other states. Florida Bait shrimp wholesalers export live bait nine months out of the year to different neighboring states. Currently they supply 60% of the Alabama Market, 20% of the South Carolina and 50% of the Georgia market. Wholesalers exporting to other states will be targeted. 6.Bait Brokers dealing in frozen bait are currently importing small frozen shrimp that are severely damaged from outside the United States. The shrimp exotic species, which may or may not be infected with viral diseases. These brokers currently cannot meet the needs of their large contracts such as those with Wal-Mart and Publix. Process them, as most of the brokers also have processing plants. 7.Wholesalers who are supplying retailers whose customers would prefer farm raised bait over wild bait for ecological and environmental reasons. These six primary target groups provide fertile ground for GLB to become a profitable operation within the first year of production. In fact, GLB will become the top producer of farm-raised bait for Florida and the entire southeast coastal corridors. Live Bait, Inc. production centers will be established in key locations through out Florida. The marinas, retail bait shops, bait and tackle shops within a thirty-mile radius will match the demographic target profile – high volume, high market price, pro-farm raised bait, easy assess to interstate highways and are being supplied by wholesalers from great distances. A marketing survey conducted by the Florida Department of Agriculture and Consumer Service’s, Bureau of Seafood and Aquaculture Marketing has documented annual landings (harvests), volumes of bait sold by retailers, wholesale/retail prices, peak seasonal demands and months of supply shortages. Major harvesting areas are divided Hernando Regions (Citrus, Hernando, Pasco, Pinellas and Manatee) with 47% of total bait shrimp landings; Pine Island (Lee County) with 33% of total bait shrimp landings, Biscayne Bay (Dade and Monroe Counties) with 18% of total bait shrimp landings and Jacksonville (Fernandina Beach) with 2% total bait shrimp landings. Annual Landings report to Florida’s Fish and Wildlife Conservation Commission by licensed bait shrimpers in 2000 was 2.46 million pounds (246 million bait size shrimp using a 100/1b count). This is 50% above the reported landings for 1991 of 1.23 million pounds 123 million bait size shrimp using a 100/lb count). Fishery managers feel the harvest numbers are under-reported on trip tickets. And since live bait shrimp is a cash industry sales are not accurately reported. Also not all shrimp caught as live bait is sold as live bait, there are high mortality rates associated with harvesting, holding and transporting. Larger shrimp will often be culled and sold as food. It is likely that the farm production needed to supply current markets will have to be 50% above reported landings to approximately 3.69 million pounds (369 million bait size shrimp using a 100/lb count).